Blog #2

http://www.nytimes.com/2011/01/31/business/media/31ratings.html?_r=1&ref=television

From the title of my article, "For Leno and NBC, All's Right Again," this may seem like it only talks about Jay Leno and "The Tonight Show" that he hosts, but it is actually about all of the late-night talk show hosts, their competitions, audience age ranges and their ratings. The overall trend with all hosts of these shows is that their ratings have steadily dropped within all age groups, but particularly the 18-49-year-olds, mainly because "more and more people play recorded programs in those hours," but Leno is currently leading the pack. Conan O'Brien, however, holds the strongest numbers in late night with the youngest age group of all, with his viewers' ages averaging to 31.1 years old. This article is written by Bill Carter, but he pulls most of his information from very reliable sources such as Aaron Cohen (executive vice president for advertising purchases for Horizon Media), Michele Ganeless (president of Comedy Central), and Brad Adgate (director of research for Horizon Media). I believe all of these sources to be qualified to make this argument considering their job titles. They work in television and are the very people that most of the statistics in this article come from. The intended audience are viewers of these late-night shows or people who occasionally view these shows and know who the prime time hosts are. I myself happen to be a big fan of Jay Leno, so this article caught my eye. Because of this, it was easy for this article to inform me that Mr. Leno is at the top of the charts, and to convince me that he is predicted to stay there in the near future.